Realist | http://realistbranding.com
"Let us jump ahead and suppose that you were at least once in a position to recommend a great wine to a friend, but the name and the specific label were just too hard remember and recollect. Don’t worry, you are not to blame. That is probably due to the traditional and unimaginative labels that pack the store shelves (or at least the store shelves we frequent). With those two problems in mind we crafted a strategy to bring common everyday wine talk and translate it into effective and recognizable hand-painted wine labels. The result was a distinctive mix of humor and punchlines targeted at the upscale clientele of Easy Choice Winery in Paarl."
Realist is someone who knows opportunities are created, not coincidental.
City Sense Plattaform
Victoria Herrera | http://victoria-herrera.com
"Packaging concept for a department store based on GOOD media platform. Numbers is one of the many private brands developed that focuses on specialty pantry items. Numbering system allows for a more organized pantry and focus to be placed on the single quality ingredient. Full project is here”
Victoria is a Guatemalan raised graphic designer based in New York City. She believes in meaningful and minimal design, and strives to create powerful, timeless design by thinking beyond trends.
by Jura Afanasjevs
Green Energy challenged us to grow their customer base fivefold within 5 years, in a category dominated by the Big Six. As a smaller player, our strategy was to make it cool to be a customer, through a playful attitude backed up by competitive pricing. Being powered by pig poo helps, too.
Hospitality veterans Dave and Lois Kerr approached us with an empty space and a concept for a nautical-themed dive bar in inner-city Melbourne. We worked closely with the Kerr’s to refine the concept, develop the name and create the brand identity of the bar. Referencing nautical history without crossing into novelty, the brand touches on dive bar cues – American sporting insignias, grittiness, neon lighting – to connect the concept with its medium through a custom type family and restrained sports team-esque palette.
A secondary graphic language of vintage nautical advertising – stripped back to the brand colours – and illustrative elements inject the irreverence of the owner’s style of service. It also conveys the relaxed nature of the venue. This combined with a considered, consistent and structured set of production values and grid system work to reinforce the core brand and professionalism that underlies their easy-going style. This bar may be fun, but it’s also putting out some of the best drinks in the country.
These are the fonts featured of the past week. (my favorite one Canaro):
Visit betype.co/fonts to see more lovely fonts.